Big data in retail (

  • 1 points submitted 2 months ago
Anna Culada 2 months ago [-] - Retailers, especially those with a long and successful presence in the market, are coming to understand and accept the sales technologies of their foreign colleagues, the most successful of whom demonstrate the need to use massive amounts of data about customers through personal experience. They come both from their own loyalty systems, and from partners. Companies put the resulting data into data warehouses, where they enrich and analyze them, build analytical models and showcases (slices that represent arrays of thematic, narrowly focused information). As a result, retailers are empowered to find additional growth points and automate their business.